Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

What Does the Cloud Actually Do?

Aug 19, 2021 | Blogs

Have you ever wondered, "What does the cloud actually do?" Hopefully this short article will help! We’ll use Amazon Web Services (AWS) as our example. It is the most used cloud service... by far. It was also the first to launch, way back in 2006. AWS provides a full...

TrackIt is Now an AWS Well-Architected Framework Partner!

Oct 14, 2020 | Blogs

TrackIt Is Officially An AWS Well-Architected Framework Partner TrackIt is delighted to announce that it is now officially an AWS Well-Architected Partner. Companies can now benefit from our no-cost AWS Well-Architected Framework Reviews that takes a strategic look at...

New M&E Meet-Up Group 2020!

Aug 5, 2020 | Blogs

Are you interested in a monthly meet-up focused on any and all things Media & Entertainment in the AWS Cloud? The world of capabilities available for building Cloud-based media workflows is an extremely dynamic one. Tools (notably including AI & Machine...

How To Build a Login & Authentication Boilerplate From Scratch Using Amazon Cognito & AWS Amplify

Jul 15, 2020 | Blogs

In our recently published medium.com article titled ‘Cognito + Amplify Integration Framework’, we have shared a login & authentication boilerplate that enables our clients to kickstart deployments by quickly interfacing their applications with Cognito. This is a...

Building a CI/CD Workflow with CircleCI

Apr 17, 2020 | Blogs

Leveraging CircleCI to Build a CI/CD Pipeline For The Healthline Media Activation Platform Healthline Media, a TrackIt AWS Managed DevOps customer, was in need of a CI/CD pipeline for its Healthline Activation Platform packaged in a Windows Docker container. ...

Creating Our First Company Introduction Video — The Process

Apr 9, 2020 | Blogs

A well-made company introduction video is an incredibly effective tool to humanize your company. Not only does it serve as a means to quickly introduce your company online to prospects, but it also allows you to subtly communicate your company’s mindset and...