Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...
6 Ways AWS Can Benefit Your Business

6 Ways AWS Can Benefit Your Business

With more than 15 years in the marketplace, AWS has become the clear leader in the cloud computing sector, offering solutions that cater to businesses of all sizes. TrackIt has grown alongside AWS by specializing and differentiating itself in the Media &...

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On-premise vs. AWS Cloud – 7 Key Areas of Comparison

On-premise vs. AWS Cloud – 7 Key Areas of Comparison

There is little debate that cloud computing has dramatically changed the IT industry. Companies now have a legitimate alternative to the traditional on-premises model of operation, and one that is not only affordable but flexible. Among the different players in the...

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TrackFlix Suite: Launch Your Own Streaming Ecosystem

TrackFlix Suite: Launch Your Own Streaming Ecosystem

The evolution of cloud-native applications has paved the way for modular, scalable video solutions built on AWS. TrackIt has expanded its media streaming solution into a complete suite of offerings with the launch of TrackFlix Suite, now available on the AWS...

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A Beginner’s Guide to AWS Step Functions

A Beginner’s Guide to AWS Step Functions

AWS Step Functions is a low-code, visual workflow service that enables developers to build and automate applications using AWS services. Step Functions allow developers to rapidly create and deploy fault-tolerant, reliable, and scalable workflows while writing...

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