About Omaze

Omaze is a for-profit company with a social purpose. Through their Prize Competitions, Omaze gives its customers a chance to win life-changing prizes at the same time raising funds and awareness of charities. Since launching in the UK in 2020, fundraising in partnership with some of the biggest and most loved British charities, Omaze Community has helped raise more than £28m for good causes.

Strategic Partnership with TrackIt

Omaze decided to consolidate its operations to be based in the UK to best support its flagship product Omaze Million Pound House Draw. For this important strategic move, Omaze selected TrackIt, an AWS Advanced Tier Services Partner, for assistance and guidance. 

Prem Kumar, VP of Product & Technology at Omaze, led the initiative, recognizing the need for a specialized partner to manage non-core business functions. This case study highlights the multifaceted approach taken by TrackIt to enhance Omaze’s operational efficiency, security posture, and overall business resilience.

“We needed to augment the internal team with AWS expertise.  As part of a restructuring process the company went through at the end of 2022, we brought in TrackIt to provide continuity to the business by taking over responsibilities previously held by the internal SRE engineers. We wanted to make sure our internal teams are able to focus predominantly on our product development roadmap.” – Prem Kumar, VP of Product & Technology, Omaze

Scope of Engagement

SRE-as-a-Service

TrackIt provided Omaze with a dedicated SRE/DevOps team, functioning as an extension of Omaze’s internal capabilities. This ensured seamless collaboration and allowed Omaze to focus on its core business while TrackIt managed the intricacies of infrastructure and operations.

Weekly Collaboration

Regular communication was established through weekly calls to discuss ongoing tasks, address concerns, and ensure alignment with Omaze’s evolving needs. This proactive engagement facilitated a dynamic partnership, allowing for quick adaptation to changing requirements.

Active Monitoring

TrackIt implemented monitoring mechanisms to proactively identify and address potential issues. This not only minimized downtime but also enabled predictive maintenance, optimizing Omaze’s system reliability.

Security Enhancement

A comprehensive security improvement plan was initiated leveraging tools such as the Orca Security platform. This advanced security scanning tool identified vulnerabilities in both infrastructure and applications, allowing TrackIt to swiftly remediate issues and fortify Omaze’s overall security posture.

Infrastructure Optimization

TrackIt assisted Omaze with the cutover to the UK, including the migration of critical data and the cleanup of Kubernetes services. Infrastructure as Code (IaC) principles were applied to ensure efficiency and consistency.

Cost Reduction Strategies

Through diligent infrastructure management and optimization, TrackIt assisted Omaze in reducing operational costs. This included resource consolidation, streamlining services, and adopting best practices for cost-effective cloud utilization.

Results and Impact

The collaboration between Omaze and TrackIt showcases a successful strategic partnership. TrackIt’s role in managing and optimizing Omaze’s infrastructure and operations has allowed the company to focus on its core mission while maintaining a resilient and secure technical foundation. TrackIt continues to provide ongoing support, ensuring that Omaze’s infrastructure remains robust and adaptable to future business needs.

“Our AWS bill has gone down continuously month over month. We have gotten better at how we manage infrastructure.” – Prem Kumar, VP of Product & Technology, Omaze
“This partnership is working. I’m not in a rush to go find internal engineers to run infrastructure for us. If anything, we’re just starting a conversation to increase the team size at TrackIt to help tackle security engineering needs of our platform.” – Prem Kumar, VP of Product & Technology, Omaze
“Very happy with the partnership so far. Bastien and Jean Gael have been engaged and willing during the transition phase throughout. Since then they have taken on more work to help improve the overall quality of our infrastructure as well as to reduce cost. Matt has been a pleasant account manager to work with and helped manage expectations very clearly throughout.” – Prem Kumar, VP of Product & Technology, Omaze
Q. Would you recommend TrackIt? 
A. “I would definitely recommend TrackIt to other companies. Quality, Flexible & Dependability are the qualities I can think of when it comes to this partnership.” – Prem Kumar, VP of Product & Technology, Omaze

About TrackIt

TrackIt is an Amazon Web Services Advanced Tier Services Partner specializing in cloud management, consulting, and software development solutions based in Marina del Rey, CA. 

TrackIt specializes in Modern Software Development, DevOps, Infrastructure-As-Code, Serverless, CI/CD, and Containerization with specialized expertise in Media & Entertainment workflows including AWS Studio in the Cloud (SIC), Retail workflows, High-Performance Computing environments, and data storage.

In addition to providing cloud management, consulting, and modern software development services, TrackIt also provides an open-source AWS cost management tool that allows users to optimize their costs and resources on AWS.