Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

Case Study: Migrating from Akamai to Amazon CloudFront

Apr 7, 2025 | Blogs

Content delivery networks (CDNs) serve as the backbone for distributing web content efficiently and reliably across the globe. Recently, many media companies are choosing to transition from Akamai to Amazon CloudFront to capitalize on the advanced scalability and...

Scaling Media Asset Management with Kubernetes: Deploying Phraseanet on Amazon EKS

Mar 28, 2025 | Blogs

Written by Leandro Mota, DevOps Engineer at TrackIt Managing media assets efficiently is a critical challenge for organizations handling large volumes of content. Media Asset Management (MAM) solutions like Phraseanet help streamline storage, retrieval, and...

How to Update An Amazon EKS Cluster

Mar 26, 2025 | Blogs

Written by Lucas Marsala, DevOps Engineer at TrackIt Why Update an EKS Cluster? Updating an Amazon EKS cluster is essential for maintaining security, performance, and compatibility with the latest Kubernetes features. Newer versions often include critical security...

4 Ways Artificial Intelligence is Transforming Sports Media

Mar 21, 2025 | Blogs

AI is reshaping sports media, driving efficiency, personalization, and deeper engagement for fans and broadcasters alike. From automating production workflows to delivering tailored content, AI is redefining how sports are experienced and consumed. As media companies...

Tutorial: How to Integrate TikTok with Your Shopify Store

Mar 20, 2025 | Blogs

Written by Luc Brulet, Senior Software Engineer at TrackIt Integrating TikTok with Shopify allows businesses to leverage TikTok’s vast audience while ensuring seamless product synchronization, efficient order management, and real-time inventory updates. By linking...

Software Development QA – Best Practices 101

Mar 19, 2025 | Blogs

Written by Alexandre Sauner, Software Engineer at TrackIt Quality assurance (QA) is a critical component of the software development lifecycle, ensuring that applications are reliable, secure, and meet stakeholder expectations. A well-structured QA strategy integrates...