Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...
Movie Summarization Pipeline Using Large Language Models

Movie Summarization Pipeline Using Large Language Models

This resource offers a comprehensive overview and technical guidance for setting up a movie summarization pipeline utilizing multiple AWS services, including the AWS suite of Large Language Models (LLMs) provided through Bedrock. Intended for solution architects,...

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Bridging the Data Gap in Retail with the Gen AI Chatbot

Bridging the Data Gap in Retail with the Gen AI Chatbot

In today's data-driven retail environment, the significance of data insights cannot be overstated. Each transaction, customer interaction, and digital engagement generates valuable data that can be leveraged to provide better consumer experiences or services. Despite...

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7 Generative AI Use Cases for Media & Entertainment

7 Generative AI Use Cases for Media & Entertainment

Written by Adithya Bodi, Demand Generation Manager Generative Artificial Intelligence (AI) has emerged as a transformative force in the field of media and entertainment, reshaping traditional paradigms and ushering in a new era of creativity and efficiency. The...

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Building a Video Upscaling AI using Amazon SageMaker

Building a Video Upscaling AI using Amazon SageMaker

TrackIt launched a proof-of-concept (POC) project to delve into the potential of video upscaling. Utilizing Amazon SageMaker, the primary objective was to develop a super-resolution video AI that seamlessly integrates advanced machine learning techniques to elevate...

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