Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

AWS and M&E for Beginners Volume 1 – AI/ML & Data Analytics

Mar 11, 2024 | Blogs

Download PDF The media and entertainment (M&E) industry is undergoing a revolutionary shift toward cloud-based workflows. Leading this transformation, Amazon Web Services (AWS) is offering a wide range of tools and services that help support, streamline, and...

How to Quickly Set Up a Render Farm for Film, Animation, and VFX on AWS using the Thinkbox Deadline RFDK

Mar 6, 2024 | Blogs

Written by Thierry Delran, DevOps Engineer and Adithya Bodi, Demand Generation Manager AWS Thinkbox Deadline is a robust render farm management tool used in film, animation, and visual effects. It manages the rendering of complex computer graphics projects by...

When to Use AWS Thinkbox Deadline in the Cloud: A Comparative Guide to Hybrid, Cloud-Native, and Project Isolation Strategies

Feb 21, 2024 | Blogs

Written by Lucas Braga, DevOps Engineer AWS Thinkbox Deadline is a comprehensive high-performance render management system designed to streamline and optimize the rendering process for visual effects and content creation. Deadline allows users to efficiently manage...

How AWS-Nuke and Sandbox Accounts Can Help Optimize AWS Costs

Feb 19, 2024 | Blogs

Written by Bastien Kim, DevOps Engineer Effectively managing costs within Amazon Web Services (AWS) is crucial for financial efficiency. Tools such as AWS-Nuke and sandbox accounts offer valuable assistance in this regard. The sections below explore the role of...

Understanding AWS Elemental MediaTailor: Content Monetization through Server Side Ad Insertion (SSAI)

Feb 14, 2024 | Blogs

Written by Nathan Agez, Lead Software Engineer and Adithya Bodi, Demand Generation Manager Optimizing media content monetization remains a key focus of media organizations as they search for avenues to amplify their revenue streams. In an era marked by transformative...

Optimizing AWS Media Pipelines for Cost Savings

Feb 12, 2024 | Blogs

Written by Antoine Maillard, Full Stack Engineer and Security Engineer The demand for high-quality video content is at an all-time high. As businesses expand their reach through Video-on-Demand (VOD) and live streaming services, managing operational costs becomes...