Blogs

Scaling Media Asset Management with Kubernetes: Deploying Phraseanet on Amazon EKS

Written by Leandro Mota, DevOps Engineer at TrackIt Managing media assets efficiently is a critical challenge for organizations handling large volumes of content. Media Asset Management (MAM) solutions like Phraseanet help streamline storage, retrieval, and...

How to Update An Amazon EKS Cluster

Written by Lucas Marsala, DevOps Engineer at TrackIt Why Update an EKS Cluster? Updating an Amazon EKS cluster is essential for maintaining security, performance, and compatibility with the latest Kubernetes features. Newer versions often include critical security...

4 Ways Artificial Intelligence is Transforming Sports Media

AI is reshaping sports media, driving efficiency, personalization, and deeper engagement for fans and broadcasters alike. From automating production workflows to delivering tailored content, AI is redefining how sports are experienced and consumed. As media companies...
Bridging the Data Gap in Retail with the Gen AI Chatbot

Bridging the Data Gap in Retail with the Gen AI Chatbot

In today's data-driven retail environment, the significance of data insights cannot be overstated. Each transaction, customer interaction, and digital engagement generates valuable data that can be leveraged to provide better consumer experiences or services. Despite...

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7 Generative AI Use Cases for Media & Entertainment

7 Generative AI Use Cases for Media & Entertainment

Written by Adithya Bodi, Demand Generation Manager Generative Artificial Intelligence (AI) has emerged as a transformative force in the field of media and entertainment, reshaping traditional paradigms and ushering in a new era of creativity and efficiency. The...

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Building a Video Upscaling AI using Amazon SageMaker

Building a Video Upscaling AI using Amazon SageMaker

TrackIt launched a proof-of-concept (POC) project to delve into the potential of video upscaling. Utilizing Amazon SageMaker, the primary objective was to develop a super-resolution video AI that seamlessly integrates advanced machine learning techniques to elevate...

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5 Generative AI Use Cases for E-Commerce

5 Generative AI Use Cases for E-Commerce

Written by Adithya Bodi, Demand Generation Manager As AI strides into uncharted territories, Generative AI stands out as a groundbreaking development with far-reaching implications. While the full extent of its impact remains uncertain, its potential application in...

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