Challenge
A leading sports media organization sought to modernize its highlight production process by automating the extraction of key moments from long-form video content. Manual editing was proving inefficient and expensive, particularly given the large volume of sports footage being processed. The goal was to implement a scalable solution that could accelerate content turnaround and reduce operational costs without affecting quality.
Solution
TrackIt implemented a solution that integrated TwelveLabs (a video understanding AI platform) with Iconik (a media asset management system) to automate video analysis and highlight generation.
Powered by AWS, the integration enabled intuitive search through a conversational interface, allowing editors and producers to query libraries, extract highlights in minutes, and manage assets seamlessly within Iconik.
Key AWS services included:
- Amazon API Gateway for managing API interactions
- AWS Lambda for serverless compute and event-driven processing
- Amazon Bedrock (Agent and ActionGroup) for orchestrating AI-powered video understanding
- Amazon S3 for secure and scalable video storage
Results – Highlight Generation Solution
The customer realized substantial efficiency gains and cost benefits:
- 60% reduction in time spent on highlight creation compared to manual editing
- 40% reduction in video operations costs
- Enhanced video searchability and accessibility through conversational AI
- Faster delivery of sports highlights and media content to audiences
About TrackIt
TrackIt is an international AWS cloud consulting, systems integration, and software development firm headquartered in Marina del Rey, CA.
We have built our reputation on helping media companies architect and implement cost-effective, reliable, and scalable Media & Entertainment workflows in the cloud. These include streaming and on-demand video solutions, media asset management, and archiving, incorporating the latest AI technology to build bespoke media solutions tailored to customer requirements.
Cloud-native software development is at the foundation of what we do. We specialize in Application Modernization, Containerization, Infrastructure as Code and event-driven serverless architectures by leveraging the latest AWS services. Along with our Managed Services offerings which provide 24/7 cloud infrastructure maintenance and support, we are able to provide complete solutions for the media industry.