Create Freely. Collaborate Seamlessly. Scale Limitlessly.

TrackIt helps media and entertainment innovators build the cloud workflows they’ve always dreamed of. We know the pressures you face in production – tight deadlines, budget constraints, and the need to deliver stunning content on every screen. Our team comes from the world of broadcast and film, so we get it. That’s why we design custom AWS cloud environments that remove the technical roadblocks and let you focus on what really matters, creating amazing content. 

Proven AWS Expertise: We’re proud to be one of the few AWS Advanced Tier Services Partners to earn the AWS Media & Entertainment Competency. This means our skills in media workflows and cloud software development have been rigorously validated by AWS. Whether it’s a global streaming platform, an AI-driven content pipeline, or an editing studio in the cloud, TrackIt has the experience to design, implement, and optimize the solution.

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Examples of Media & Entertainment Offerings

Live Streaming & Video on Demand (VOD)

Live streams and on-demand video, built your way.

Artificial Intelligence & Machine Learning (AI/ML)

Your post-production pipeline, supercharged with AI.

Studio in the Cloud

Your virtual post-production studio, anywhere you are.

Camera-to-Cloud (C2C)

From camera lens to cloud in seconds.

Interactive Video Experiences

Build your own Zoom™ or Twitch™-style platform.

Live Streaming & Video on Demand (VOD)

Whether you’re broadcasting to millions or curating a niche library, we design AWS-based streaming workflows to reach any audience with low latency and high quality. From live events to VOD catalogs, TrackIt leverages AWS Media Services to deliver a seamless viewer experience that scales globally and runs reliably.

Seamless Global Delivery

We use AWS’s global infrastructure to minimize latency and buffering, ensuring your live streams and VOD content play smoothly for every user, on every device.

 

Reliable at Any Scale

We build architectures with auto-scaling and redundancy (following AWS Well-Architected best practices) so your stream stays online 24/7, even when demand surges.

Cost-Optimized Workflows

TrackIt intelligently combines services like Amazon CloudFront, MediaPackage, and storage tiers to optimize costs – delivering great quality video without breaking the budget.

Secure Content Protection

From DRM integration to secure video tokenization and encryption, we ensure your streams and videos are protected from unauthorized access or piracy.

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Artificial Intelligence & Machine Learning (AI/ML)

 Your post-production pipeline, supercharged with AI. We integrate cutting-edge AI/ML services into your media workflows to automate the mundane and augment the creative. From content moderation to automatic metadata generation, our solutions help you produce more content faster, and often at lower cost.

Intelligent Content Tagging

Unlock more value from your media library. Using AWS AI services (like Amazon Rekognition and Transcribe), we can automatically tag and transcribe your videos, making it easy to search footage or generate metadata without manual effort.

 

Faster Editing & QC

Imagine speech-to-text generating rough cut transcripts, or computer vision finding all the scenes with a particular actor in seconds.

Scalable & Cost-Efficient Processing

Whether you’re analyzing ten videos or ten thousand, the cloud scales to meet your needs. We design AI pipelines that auto-scale on AWS, so you’re only using (and paying for) massive compute power when you need it.

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Studio in the Cloud

Your virtual post-production studio, anywhere you are. Whether it’s editorial, VFX, color grading, or rendering, we help you build a fully cloud-based studio that scales with your projects and enables artists to do their best work from any location.

Real-Time Collaboration

Empower editors, VFX artists, sound designers and more to work together in real time, no matter where they’re located. With centralized cloud storage and collaborative apps, your team can share edits, review shots, and update projects simultaneously without the usual file transfer headaches.

 

Elastic Scaling for Renders & Storage

Need a hundred more render nodes for that deadline tomorrow? No problem. Our cloud studio environments auto-scale render farms and storage capacity up or down based on demand. You’ll always have the computing power you need when you need it, and you won’t pay for it when you don’t.

 

Hollywood-Grade Security

In a cloud studio, security is paramount to protect your intellectual property. We implement tightly controlled access, encryption, and audit trails in line with MPAA best practices and AWS Security Competency standards. 

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Camera-to-Cloud (C2C)

From camera lens to cloud in seconds. With Camera-to-Cloud workflows, as soon as you call “Cut!”, your footage is already on its way to the cloud available for editors, producers, or anyone else who needs it almost instantly. 

Instant Footage Uploads

We configure secure, high-bandwidth transfers directly from the camera rig or DIT station to AWS storage (like Amazon S3) in real time. The moment a take is done, the raw footage begins uploading to the cloud, so your post-production team can get started without delay.

 

No More Lost Drives

By eliminating physical media handoffs, you also eliminate the biggest sources of delay and disaster. No more lost, stolen, or damaged hard drives. Every shot is automatically backed up in the cloud, with redundancy across regions if needed. Peace of mind for you and your insurance provider!

Collaborate From Set to Suite

C2C enables a truly connected workflow. Directors on set can flag takes for the editor, who might be halfway around the world, moments after the scene wraps. It’s a new level of creative collaboration, with everyone seeing the latest footage in near real-time.

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Interactive Video Experiences

Build your own Zoom™ or Twitch™ style platform. Audiences today don’t just want to watch, they want to engage. TrackIt helps you create interactive live video experiences on AWS that captivate your users.

Ultra Low Latency

We design solutions using Amazon IVS and Amazon Chime SDK to achieve sub-second latency. Your viewers and participants will feel like they’re in the same room, whether they’re playing a trivia game on a live stream or joining a virtual panel discussion.

 

Limitless Scalability

Built on AWS, your interactive platform can scale to thousands (or millions) of concurrent users. From small private events to worldwide live broadcasts, the system will automatically adjust capacity to meet the demand.

Custom Features & Branding

Your platform, your rules. Need breakout rooms, live quizzes, or e-commerce integration in your stream? We’ll tailor the solution to include the interactive features you want. Plus, you maintain full control over the look and feel, it’ll be branded as yours, not a generic third-party service.

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