Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

AWS Elastic Transcoder Support is Ending – What You Need to Know

Mar 17, 2025 | Blogs

Amazon Web Services (AWS) has officially announced the end-of-life for Amazon Elastic Transcoder in November 2025, meaning support for the service will soon be discontinued. AWS recommends migrating to AWS Elemental MediaConvert, a more powerful and scalable solution...

DynamoDB vs. MongoDB vs. DocumentDB: Choosing the Right Database

Mar 14, 2025 | Blogs

The demand for efficient and scalable database systems has grown as businesses increasingly adopt digital solutions. Among the prominent options available, Amazon DynamoDB, MongoDB, and Amazon DocumentDB each offer unique strengths, catering to diverse use cases and...

Breaking Down Data Silos: How DataZone Transforms Data Governance

Mar 12, 2025 | Blogs

Written by Joffrey Escobar, Senior Software Engineer at TrackIt The Growing Importance of Data Governance Data has become a strategic asset, but managing it effectively presents significant challenges. As digital interactions increase, organizations must handle vast...

TikTok Shopify Integration: Driving E-Commerce Through Social Media, retail

Mar 10, 2025 | Blogs

Written by Luc Brulet, Senior Software Engineer at TrackIt Challenge A major fashion e-retailer sought to enhance its presence on TikTok by enabling users to discover and purchase products directly within the platform. The goal was to integrate its Shopify-based...

Simplifying Kubernetes Management with EKS Auto Mode

Mar 7, 2025 | Blogs

Written by Maxime Roth Fessler, Backend Developer at TrackIt At AWS re:Invent 2024, Amazon introduced Auto Mode for Elastic Kubernetes Service (EKS), a new feature that simplifies Kubernetes cluster management. This deep dive into EKS Auto Mode explores its...

Content for Every Watch Pattern: Redefining User Engagement in Sports Media

Mar 5, 2025 | Blogs

Sports media is continuously evolving to keep up with the latest trends in fan content consumption behavior. Viewers no longer rely on traditional broadcasts alone; they seek experiences tailored to their habits and preferences. Some want quick highlights, others...