Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

Data Lakes on AWS (Part 1/5) – Laying the Foundation with Efficient Data Ingestion

Aug 17, 2023 | Blogs

Written by Joffrey Escobar, Cloud Data Engineer Managed services provided by major cloud providers like AWS have made it feasible for all types of businesses to establish data lakes. The requirement for substantial expenses or a large workforce to develop and sustain...

10 Cost Optimization Strategies to Maximize Your AWS Budget

Aug 3, 2023 | Blogs

As an increasing number of businesses are migrating to the cloud, managing costs becomes a critical aspect of their AWS (Amazon Web Services) journey. With the vast array of services and configurations available, it can be easy to overspend if cost optimization...

An Overview of AWS Glue: Simplifying ETL in the Cloud

Aug 3, 2023 | Blogs

Written by Adithya Bodi, Demand Generation Manager and Joffrey Escobar, Cloud Data Engineer AWS Glue is a fully-managed Extract, Transform, Load (ETL) service provided by Amazon Web Services (AWS) that aims to simplify and streamline the process of data integration...

AWS Lambda: A Comprehensive Guide to Amazon’s Serverless Compute Service

Jul 26, 2023 | Blogs

As the complexities of managing traditional server-based infrastructure become more apparent, enterprises are turning to serverless architectures to streamline their operations, reduce costs, and accelerate their application development lifecycles. AWS Lambda is...

Data Lake vs. Data Warehouse – How we Chose the Right Solution for our Data Insights Offering

Jul 24, 2023 | Blogs

In the search for the optimum architecture for our new Data Insights offering, TrackIt embarked on a rigorous evaluation process to compare the suitability of a data lake versus a data warehouse implementation. The objective was to design a data repository solution...

A Comprehensive Guide to Amazon Aurora: Fully Managed MySQL and PostgreSQL

Jul 21, 2023 | Blogs

The Importance of Relational Databases Relational databases have become a fundamental component of modern applications, gaining immense popularity due to their versatility and applicability across industries. These databases excel in managing structured data and offer...