Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

5 Generative AI Use Cases for E-Commerce

Dec 18, 2023 | Blogs

Written by Adithya Bodi, Demand Generation Manager As AI strides into uncharted territories, Generative AI stands out as a groundbreaking development with far-reaching implications. While the full extent of its impact remains uncertain, its potential application in...

7 Big Annoucements From AWS re:Invent 2023

Dec 4, 2023 | Blogs

AWS re:Invent 2023, held in Las Vegas from November 27 to December 1, showcased Amazon's commitment to maintaining its position as a leading cloud provider. Through a series of strategic announcements, the company demonstrated its relentless pursuit of setting new...

17 Critical Points to Consider When Building Your Incident Management Team

Dec 1, 2023 | Blogs

Effective incident management is paramount in ensuring the reliability and performance of systems and services in today's complex technological landscape. The ability to swiftly identify, address, and learn from incidents can make the difference between operational...

TrackIt’s Approach to SRE – Our Key Incident Management Considerations

Nov 29, 2023 | Blogs

Today’s cloud landscape is characterized by rapid technological advancements and growing data demands. Organizations are turning to Managed Cloud Services Providers (MCSPs) to effectively navigate the intricacies of cloud infrastructure and operations. By partnering...

An Introduction to Generative AI on AWS

Nov 27, 2023 | Blogs

Written by Adithya Bodi, Demand Generation Manager Generative AI (also known as GenAI), is a subset of artificial intelligence that focuses on creating novel content across various domains, from art and literature to music and beyond. It has emerged as a...

Elevating OTT Platforms: Leveraging Amazon OpenSearch for Effective Content Management

Nov 24, 2023 | Blogs

In the world of OTT platforms, success hinges on effective Content Management System (CMS) operations. This involves scheduling and monitoring VOD content, managing live schedules, overseeing user rights, and analyzing metrics for insights. These elements are critical...