Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...
AWS and M&E for Beginners Volume 5 – Monetization

AWS and M&E for Beginners Volume 5 – Monetization

Download PDF Links to Previous Volumes Volume 1: AI/ML and Data Analytics Volume 2: Broadcast & Live Remote Production Volume 3: Direct-to-Consumer (D2C) & Streaming Volume 4: Content Production Monetization The monetization of media content has emerged as a...

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Building .NET Applications with AWS and RabbitMQ

Building .NET Applications with AWS and RabbitMQ

Written by Nathan de Balthasar, Software Engineer, and Maram Ayari, DevOps Engineer Ever wondered how popular websites and applications are created? Many of them are built using .NET, a robust framework that serves as a comprehensive toolkit for developers. It...

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Iconik API Basics: Exploring Assets, Metadata, and Jobs

Iconik API Basics: Exploring Assets, Metadata, and Jobs

Written by Clarisse Eynard Managing multimedia assets presents both media companies and content creators with significant challenges. These include the complexities of organizing content storage solutions and ensuring seamless sharing and collaboration amidst a...

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