Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

AWS and M&E for Beginners Volume 5 – Monetization

Jul 8, 2024 | Blogs

Download PDF Links to Previous Volumes Volume 1: AI/ML and Data Analytics Volume 2: Broadcast & Live Remote Production Volume 3: Direct-to-Consumer (D2C) & Streaming Volume 4: Content Production Monetization The monetization of media content has emerged as a...

Vimeo vs. AWS: Choosing the Right Video Hosting Platform

Jul 1, 2024 | Blogs

The demand for media content delivery continues to rise, prompting businesses of all sizes to explore the platforms and services best suited for their needs. Platforms such as Vimeo have established themselves as reliable entry points for video-on-demand (VOD)...

Building .NET Applications with AWS and RabbitMQ

Jun 25, 2024 | Blogs

Written by Nathan de Balthasar, Software Engineer, and Maram Ayari, DevOps Engineer Ever wondered how popular websites and applications are created? Many of them are built using .NET, a robust framework that serves as a comprehensive toolkit for developers. It...

An Introduction to Amazon CloudFront, AWS’s Content Delivery Network (CDN)

Jun 10, 2024 | Blogs

Content Delivery Networks (CDNs) are instrumental to modern web applications that demand efficient content distribution to global audiences. CDNs play a crucial role by reducing latency, enhancing performance, and ultimately improving the user experience. A CDN...

Leveraging AWS Global Accelerator to Reduce Latency and Boost Cloud Studio Performance

Jun 7, 2024 | Blogs

Written by Mateus Alexandre, DevOps Engineer Cloud-based workflows are revolutionizing creative industries by enabling seamless collaboration and offering unparalleled flexibility. However, for professionals relying on cloud-based tools such as video editing...

Iconik API Basics: Exploring Assets, Metadata, and Jobs

Jun 4, 2024 | Blogs

Written by Clarisse Eynard Managing multimedia assets presents both media companies and content creators with significant challenges. These include the complexities of organizing content storage solutions and ensuring seamless sharing and collaboration amidst a...