Blogs

How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion

by TrackIt | September 8, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...

Building Cyber Resilience Through Capture the Flag (CTF) Events

by TrackIt | September 2, 2025 | Blogs | 0 Comments

Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...

SCTE-35 Standard: Core Signaling for Digital Ad Insertion

by TrackIt | August 13, 2025 | Blogs | 0 Comments

Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...

Reducing Origin Load with Amazon CloudFront Origin Shield

Nov 15, 2024 | Blogs

Handling high traffic volumes and reducing the load on origin servers is a critical challenge for businesses relying on content delivery networks (CDNs). Amazon CloudFront, a widely used CDN service, provides a robust infrastructure to manage content distribution and...

The State of GenAI in Media – An In-Depth Analysis and Insights into Emerging Trends

Nov 8, 2024 | Blogs

Written by Chris Marchitelli, VP of Marketing and Business Development The advancement of Generative AI (GenAI) has significantly impacted the media and entertainment industry. These tools are revolutionizing content creation, from crafting storyboards to creating...

Enhancing Sports Highlights with AI and AWS Integration

Oct 25, 2024 | Blogs

Highlights in video content refer to the most significant, interesting, or impactful moments within a video. In sports, highlights capture key plays such as goals, winning shots, crucial saves, and other memorable events that are essential to the game's excitement and...

Wistia to AWS Migrations – Benefits and Considerations

Oct 24, 2024 | Blogs

The growing demand for video content across industries has made efficient management and delivery more critical than ever. As businesses scale, platforms like Wistia have played a pivotal role in facilitating video hosting and distribution. However, as video content...

Monitoring Amazon EKS Clusters with Grafana Alloy

Oct 23, 2024 | Blogs

Effective monitoring is vital for ensuring the health, performance, and security of Kubernetes clusters, especially as they become central to managing modern cloud-native applications. For organizations utilizing Amazon Elastic Kubernetes Service (EKS), implementing a...

Setting Up a MediaTailor Configuration with Amazon CloudFront: A Guide to Integrating Cache Policies for Optimal Performance

Oct 17, 2024 | Blogs

Written by Mathis Lorenzo, Sofware Engineer Video streaming has become an essential component of modern online platforms, addressing the growing demand for high-quality content. Monetization strategies such as subscription models, advertising, and pay-per-view options...