Challenge
A leading online fashion retailer faced a significant bottleneck in manually assigning Harmonized System (HS) Codes to new products. Each product required approximately five minutes for classification, resulting in high labor costs and limited scalability, especially during seasonal inventory surges. Additionally, frequent classification errors negatively affected customs compliance and delayed international shipping, impacting overall operational efficiency.
Implementation

TrackIt implemented a Generative AI-powered HS Code Recommender that analyzes product titles, descriptions, and images to suggest the most accurate HS codes. Each recommendation is accompanied by reasoning to support rapid human validation. The solution is built on a fully serverless architecture using AWS services, enabling efficient processing without infrastructure management.
AWS Services Used
- Amazon Bedrock: Used to run the Generative AI model for HS code recommendations
- AWS Lambda: Executes backend logic in response to events
- Amazon DynamoDB: Stores data related to the classification process
- Amazon API Gateway: Provides API endpoints to interact with the recommender
Outcome
The Generative AI-powered recommender reduced the average HS code classification time from five minutes to 15 seconds per product. The system now scales to process thousands of Stock Keeping Units (SKUs) per month, especially during high-demand periods. In addition to improving compliance and accelerating international shipping, the solution helped lower costs by reducing full-time employee workload and eliminating infrastructure maintenance.
Metrics
- Cost Efficiency: Lower full-time employee (FTE) costs and minimal infrastructure overhead due to serverless architecture
- Time Savings: Reduced HS code assignment from 5 minutes to 15 seconds (20× improvement)
- Scalability: Handles thousands of products per month, freeing staff to focus on high-value tasks
- Accuracy: Improved consistency and customs compliance with fewer human errors
About TrackIt
TrackIt is an international AWS cloud consulting, systems integration, and software development firm headquartered in Marina del Rey, CA.
We have built our reputation on helping media companies architect and implement cost-effective, reliable, and scalable Media & Entertainment workflows in the cloud. These include streaming and on-demand video solutions, media asset management, and archiving, incorporating the latest AI technology to build bespoke media solutions tailored to customer requirements.
Cloud-native software development is at the foundation of what we do. We specialize in Application Modernization, Containerization, Infrastructure as Code and event-driven serverless architectures by leveraging the latest AWS services. Along with our Managed Services offerings which provide 24/7 cloud infrastructure maintenance and support, we are able to provide complete solutions for the media industry.