Blogs
How AWS Elemental MediaTailor Uses SCTE-35 for Server-Side Ad Insertion
Written by Nathan de Balthasar, Software Engineer at TrackIt Digital ad insertion in streaming workflows relies on precise signals that indicate when and where ads should play. Without these markers, platforms cannot synchronize breaks, resulting in poor viewer...
Building Cyber Resilience Through Capture the Flag (CTF) Events
Capture the Flag (CTF) events are hands-on cybersecurity exercises where participants are challenged to identify and exploit vulnerabilities in simulated environments. Unlike traditional training, a CTF places participants in the attacker’s seat, helping them...
SCTE-35 Standard: Core Signaling for Digital Ad Insertion
Written by Nathan de Balthasar, Software Engineer at TrackIt Digital advertising in broadcast and streaming environments depends on precise signaling to identify when and where ads should be inserted into video content. Whether for traditional cable television,...
Live Video Encoding with AWS: Elemental MediaLive vs. MediaLive Anywhere
Written by Jules Klakosz, DevOps Engineer & Mathis Lorenzo, Software Engineer at TrackIt Live video streaming workflows can vary widely depending on production environments, connectivity constraints, and latency requirements. At the encoding stage, AWS offers two...
How to Deploy Avid Software on AWS: Installation Guide
Written by Chris Koh, DevOps Engineer at TrackIt As editorial and post-production teams continue moving to the cloud, Avid software, including NEXIS, Media Composer, and Pro Tools, offers scalable, high-performance solutions for collaborative media workflows. AWS...
Avid in the Cloud: How AWS is Powering the Future of Post Production
Written by Chris Koh, DevOps Engineer at TrackIt The media and entertainment industry is rapidly shifting toward the cloud, and post-production workflows are evolving with it. As production timelines tighten and creative teams spread across the globe, traditional...