As the Media & Entertainment (M&E) industry undergoes rapid technological evolution, companies are often challenged by the complexities of adopting and optimizing cloud-based solutions. Without adequate training, M&E companies may encounter a host of issues—inefficient workflows, security vulnerabilities, high operational costs, and underutilization of cloud tools.
AWS has teamed up with TrackIt to offer specialized training programs designed to close these knowledge gaps for M&E professionals. By blending AWS’s robust cloud infrastructure with TrackIt’s in-depth understanding of M&E-specific workflows, these training sessions empower teams to make full use of advanced tools and secure, efficient digital workflows.
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TrackIt-Provided Trainings for M&E
The following courses are tailored to equip Media & Entertainment professionals with the tools and expertise needed to thrive in today’s fast-evolving landscape. Each training session dives deep into specific areas of the industry, from mastering the art of live streaming and modernizing content production workflows to leveraging data analytics and unlocking new monetization opportunities. Designed with real-world applications in mind, these courses provide hands-on experience with AWS’s cutting-edge solutions, empowering teams to streamline operations, enhance audience engagement, and drive success.
Broadcast & Live Training
This training offers an in-depth exploration of AWS solutions for live event streaming and broadcast distribution, covering key tools like AWS Elemental MediaLive, MediaConnect, and MediaPackage. Designed for media professionals and broadcast engineers, it focuses on end-to-end cloud workflows, low-latency streaming, and hybrid solutions that integrate traditional studio systems with AWS cloud services. Participants learn to set up, manage, and optimize cloud-based broadcast workflows for reliable, high-quality content delivery.
Media Content Production Training
Focused on modernizing media production workflows, this course covers virtual workstations, cloud-based rendering, and collaborative tools for remote teams. With AWS services like Amazon EC2 and AWS Thinkbox, attendees learn how to create scalable production environments for content creation, VFX, and animation while managing assets securely with Amazon S3. This training is ideal for creative professionals and DevOps teams aiming to optimize production pipelines in the cloud.
Data Science & Analytics Training
Offering insights into AWS data solutions, this training empowers media teams to build data pipelines, visualize audience insights, and implement machine learning models. Using tools such as Amazon SageMaker, AWS Glue, and QuickSight, attendees learn to process and analyze data for content optimization and audience engagement. This course is suited for data scientists and IT professionals looking to apply data analytics in media.
Direct-to-Consumer & Streaming Training
This training helps media companies develop scalable, user-driven streaming platforms. Participants explore AWS Media Services, AWS CloudFront, and Amazon API Gateway for end-to-end streaming solutions, personalized content, and monetization strategies. Designed for developers and IT teams, it covers essentials for building low-latency, engaging D2C platforms that enhance audience retention and optimize content distribution.
Media Supply Chain & Archive Training
Covering AWS tools for content management and archiving, this training enables media companies to streamline their asset lifecycles. With services like Amazon S3 Glacier and AWS Lambda, participants learn to create efficient, secure storage solutions and automated workflows for long-term media preservation. Ideal for archivists and media managers, the course emphasizes cost-effective archiving and quick retrieval.
Media Monetization Training
This course addresses various revenue models, including subscription, transactional, and ad-based strategies, to maximize media content’s value. Participants learn to leverage AWS tools like Amazon Personalize and Elemental MediaTailor for targeted advertising, audience segmentation, and personalized content recommendations. This training supports media companies in crafting diverse monetization strategies while enhancing audience engagement.
About TrackIt
TrackIt is an international AWS cloud consulting, systems integration, and software development firm headquartered in Marina del Rey, CA.
We have built our reputation on helping media companies architect and implement cost-effective, reliable, and scalable Media & Entertainment workflows in the cloud. These include streaming and on-demand video solutions, media asset management, and archiving, incorporating the latest AI technology to build bespoke media solutions tailored to customer requirements.
Cloud-native software development is at the foundation of what we do. We specialize in Application Modernization, Containerization, Infrastructure as Code and event-driven serverless architectures by leveraging the latest AWS services. Along with our Managed Services offerings which provide 24/7 cloud infrastructure maintenance and support, we are able to provide complete solutions for the media industry.